COVID-19 Pandemic | What To Do With Your Startup Now?
The COVID-19 outbreak has lead to the lockdown of a number of
developing countries. This lockdown is very important to help sustain human
life and prevent the spread of the deadly coronavirus SARS Cov 2, which has
been causing an uproar around the globe, killing thousands of people. Although
the mortality rate of those affected by this virus is around 96%, it is
specifically deadly to people whose immune system has worn out or have prior
medical conditions. It is highly contagious. Hence, people need to stay at home
to prevent this virus from spreading. If you are an entrepreneur, you must be
thinking about what to do with your startup in this lockdown situation for this
threat!
What To Do To Improve Your Startup Business
Status?
Although the lockdown is very essential right now, it has its share of
pros and cons. People are quarantined and access is limited to their house
only, which means offices, shops, roads, and streets are empty. All of the
businesses are closed, which is a temporary economic downfall. In a time of
crisis like this, when a plague is wreaking havoc in your country, it is
perfectly normal for you to worry about your startup as an entrepreneur. The
trick is to not let panic take over you. Think about every aspect in a calm and
composed manner to prevent yourself from taking wrong decisions in haste.
If you think about it carefully, this lockdown
has granted you a lot of time to improvise your plans. Since you won’t be able
to implement any of the prior plans you had in your mind, I will advise you to
make use of this time by strategizing. There cannot be a better time than this,
because you are at home, in your own comfort zone and free from any other work
you would otherwise be occupied with. Your mind is free to think about and plan
only about your startup, which means it can work more efficiently.
Use this time to research about the likelihood
of your previous plans being successful. You may do this very easily with the
help of the internet. Read stories about similar startups, their owners and
their journeys. Take inspiration from them and try to come up with new,
creative ideas. Compete with yourself. The internet will also let you work on
one of the most important parts of a startup; your website. Your website is a
crucial element of your business that effectively promotes your brand and helps
your business flourish.
You can utilize the time at home instead of
sitting idle. Play with any friendly CMS like WordPress, or any excellent ready-made template to improve the visual look along with various
helpful functionalities of your website for your audience. Add more useful
plug-ins or update the ones that are already installed. Try to improve the
interface and user experience. Upgrade your marketing management tools and
business strategies as well.
Add more improved and advanced search engine
optimization (SEO) tools so that search engines can find your webpage easily. You
can work on many aspects of your website, such as page loading speed, quality
of content, and fix any broken links. If the loading speed of your website is
slow, people will prefer other websites that load faster than yours. The same
goes for the quality of the content that you post.
Make use of more features from WordPress such
as moving, adding or customizing dashboards. Preview different themes without
actually applying them to your website. Explore all of its features such as
accessibility mode for widgets, keyboard shortcuts, hidden secret page options,
and image editing features. Practice makes a man perfect. So practice using
various essential marketing tools to make the most out of them. Don’t forget
that if your website is not pleasing to the eye, people won’t bother
remembering it, let alone pay a second visit or tell anyone else about your
business.
Browse through the internet and look at what
your rivals are up to. Try to surpass their standards with your work. Search
engine optimization will lead to more exposure to your target audiences. For
now, everyone is on the internet because they cannot go out. If they get to
know about your business during this time, they will know where to go, or what
to do after this lockdown ends. So, online advertising will be the most
effective now.
You have a valid reason to worry about your
finances during this lockdown. But you have to think about how to turn the
tables in your favor once this pandemic ends. In order to do so, you can come
up with interactive online games or quizzes which people will be able to play
on the internet. This will keep them engaged in this crisis and also promote
your brand in the process. This is the perfect opportunity to promote your
startup online.
To Conclude
Don’t be stressed thinking about what you will do about your startup
during this COVID-19 crisis. If you only think about the cons of this lockdown,
you will never be able to take advantage of this situation to make your startup
successful. Instead, work in such a way that when this pandemic ends, your
startup climbs its way to success with your perfectly planned strategies and
ideas. Idle time is the best time to challenge your own ideas and analyze them to
find out any loopholes that may lead to failure. If you are able to do that, be
assured that this lockdown due to coronavirus pandemic will only bring about a
better chance for your startup.
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