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If you own an eCommerce business or are thinking of starting one, then you must know how to expose your business to your target audience. Your business won’t be able to succeed without proper exposure, and in order to do so, you need to have access to some essential eCommerce marketing tools. These applications will help you run your business smoothly.
Here are a few types of necessary tools that will boost the status and sales of your eCommerce business. To make it easier for you, we have mentioned them in terms of different categories and functions.
If you are starting an online business, one of the most important things that you need is your very own website. Otherwise, people won’t take your business seriously. Now, the first question that arises is, how do you create your website? The first-ever websites were created manually using HTML.
But as time passed, applications called website builders to allow the creation of websites without manual coding. Private sites can be built using these website builders. A few website builders and their functions include the following:
This is easy to use, drag and drop format website builder which will have your website up and running in no time. You will be able to choose any scheme that works for your business and customize your website to the exact degree you want to.
WordPress allows you to add a custom domain to your website so that you create your own space on the internet. You will also be able to upgrade for advanced tools for better performance or keep the standard version, all according to your convenience.
Wix allows you to create a website as per your wish. You can use your very own, customized design or choose from more than 500 different templates to build your website. You will be able to choose from a huge variety of fonts and display your photos in any type of grid or layout you want.
Be it a laptop or mobile phone, websites built through this application look stunning on any device. It also offers features that help you add animations and video effects to your website, bringing your website to life.
Volusion has customizable themes that make its use on any device very easy. Their comprehensive editor tool makes changing anything about your store very easy, without any backend coding. Custom domains make sure your store is visible to search engines.
And, the navigation styles offered by this website builder will ease your customers’ browsing experience, making them come back for more. They also provide all kinds of tools for SEO, and have features which allow you to subcategorize products and images, and also customize your products.
A business can never be run successfully without proper email marketing, especially if it is an ecommerce business. Since your business is based online, the probability of your store being exposed to your target audience is very less due to the lack of an actual store people can look at on their way to work, or in any other way.
This makes the use of these apps very crucial to make your business successful. Here are a few tools for email marketing which will help you create a significant position for your ecommerce business in the marketplace and also pose a threat to your competitors:
Mailchimpis among the online marketing tools that helps you promote your business across all kinds of platforms using emails, postcards, messages, social media, landing pages, and anything that may help flourish your business. It keeps a track of the ideas and methods that worked regarding each specific task, and later applies the technique which resulted in a more successful job.
This software offers segmentation, tags, address finder, predicted demographics and many other options. You will be able to choose from four plans while your company develops and get professional support whenever you need one.
Active Campaign is also an email and marketing automation software that helps you create campaigns in order to promote your ecommerce business. It does not require any setup fees and offers four different plans based on your needs. The email segmentation feature allows people to receive the type of emails and messages that they want to see.
Also helps to make them more interested in the right kind of information and products. Subscription forms and relatable content specific to each user will surely boost up your sales.
This software also offers four monthly packages based on your needs. Marketing automation and email marketing to start campaigns are two of the many features it includes. SMS marketing improves communication between your customers and you, inevitably increasing sales.
And smart pop-ups cleverly engage and welcome new or returning customers to your website. The pop-ups can be designed very easily, without any professional help. The visitor’s activity on your website is carefully monitored using their marketing automation techniques, which guides your customers to their destination through a smooth path.
In order to run a successful business, one of the most important things you will have to do is research. The research will enable you to understand what your customers actually need or want. If you are not able to keep up with your customer’s expectations, then I’m sorry to say this, but your business is likely to go down the drain in no time.
The research includes all types of information you can manage to gather. Conduct research on keywords, SEO, new trends, and even rival companies because you should always know what your enemies are up to. Here are a few tools among ecommerce marketing tools to help you with your research:
Jungle Scout helps you expand your business on Amazon by offering product research and launch facilities. Their Keyword Scout feature allows you to do research on keywords and SEO to increase the traffic on your website, and also automates your inventory management saving you a lot of time.
The product database allows you to find products with high demands and product tracker helps you keep track of the revenue, demand, and inventory of any Amazon product. And if you are looking for international suppliers, they will solve this problem too, with the help of their supplier database.
Ahrefs helps you with analysis regarding your competitors. It helps track your rank in the market and also offers keyword research features for you to be able to attract as much traffic to your website as you can manage. It runs one of the world’s largest index of live backlinks, which helps you access the backlinks and SEO metrics to any URL.
The content research tool allows you to search for the most successful content in terms of backlinks and organic search traffic. You can also receive notifications about your competitors’ activities, making it easier for you to surpass them.
This tool will make business easier than ever for you by providing you with useful information such as the most successful keywords used by your competitors. This will help you understand the strategies your rival companies are applying to or are planning to apply.
You will be able to get insights on new organic competitors and keep an eye on the change of the position of domains. SemRush will also provide you with details regarding your rival’s strategies on paid advertisements and link building, enabling you to hold on to your position.
Business tools include all types of tools that help you manage your business. Be it manufacturing your products, distributing work among your employees, or communicating with your customers, they help you with everything related to your ecommerce business. These tools ensure that you conduct all of your business-related tasks without any difficulty, and run your business as smoothly as you possibly can.
The use of these tools make you remain stress and hassle-free. So, here are a few business tools which will help you with different aspects of running an ecommerce business successfully:
Milanote is a tool for organizing creative projects into beautiful visual boards. By design, it feels a lot like working on the wall in a creative studio – visual, tactile and sometimes a bit messy – Milanote is a great fit for designers who work in teams remotely.
This is a project management tool to help you with almost everything you need to work on in a project. You can easily grab anyone from your team’s attention by @mentioning them and thus engaging them in conversations. This application also helps you assign work to each of your team members individually. You will be able to schedule tasks according to their importance and deadlines.
One of ProofHub’s features includes letting it’s users visually plan a project so that they clearly see what their mind is plotting. This will give users a clearer idea of the consequence of their plans.
Asana helps you manage your business unimpeded. You will be able to monitor the amount of work each of your team members or employees has across individual projects and also keep track of the progress of the sales of your products in real-time, with live updates every second.
This application also helps you create an attractive timeline of your business and manage your tasks on a board like that of sticky notes so that you never have to skip a task due to forgetfulness.
Ecomdash is one of the best business management tools out there. It allows you to track orders from different retailers in one window, sparing you the hassle of contacting each customer individually. It also allows you to get live updates about the inventory of your products in each retail store.
As a result you can get an idea about the next order. Edcomdash also offers services so that you can use advanced filters to search for products and make updates in bulk, saving a lot of time.
Sourcify helps expand your business by allowing you to improve the quality of your products. It does so by letting you know the international factories that go with each of your products. It will help manufacture your products once you submit the details of the type of project and product requirements.
This enables you to be free of any chaos related to manufacturing because your products will be manufactured in the best factories and delivered to your doorstep. How cool is that?
Website optimization tools take up a vital space when it comes to marketing tools for ecommerce. Optimization allows you to choose from a range of functions relative to a set in a particular situation and then decide on the best for your ecommerce business.
These factors may include productivity, efficiency, longevity, and strength along with many others. They help you so that the purpose of the visits to your website by your customers is smoothly accomplished. Here are a few optimization tools you can use for your website:
To use this tool, the only thing that you will have to do is set up your Google Analytics account. This will enable the application to collect data from your website automatically and create reports according to the information it has collected.
It will explore the best sources of traffic and examine new potential marketplaces and trends, and keep an eye on the bounce rate of your website for you. Behavioral study of visitors to your website by this application will enable you to understand the track your website visitors follow.
Hotjar is another one of the most essential ecommerce marketing tools that collects feedback from the visitors on your website by asking them questions to reduce the risk of an update that they may not like. It also offers the feature of recording the activity of the visitors on your website so that you get to know which particular aspect of your website is contributing to the bounce rate.
This gives you a visual perspective of your users, constructing a better understanding between your customers and you. Heatmaps show the behavioral pattern of your visitors by marking spots that they scroll through or click the most, hence helping you update the features of your website such that it attracts more customers.
Optimizely allows you to compare two versions of a website. It is an experimentation platform that will help you understand why customers prefer one version of a website over another. Their business experimentation tools allow an in-depth study of the success rate of each of the features on your website.
This will, in turn, make the task of making data-driven decisions easier for you and also boost the growth of your ecommerce business because you will be able to design your website according to your customer’s requirements.
Social media is one of the best platforms to advertise your business and products in today’s age. It allows a massive exposure of your ecommerce business to huge numbers of people, inevitably promoting your products. But there are some specific techniques to get your social media marketing game going.
They help you manage and share content about your business in various social media platforms, schedule posts at an ideal time and also analyze the effectiveness of the campaigns you create. Here are a few references to help you grow your business.
Hootsuite is an application which, as mentioned above, schedules posts for your social media business account and automatically posts them in the scheduled time. This helps your social media account be active even when you are not. Content can be approved from beforehand and only these contents will be posted automatically.
You will be able to filter conversations and posts using keywords, hashtags, or location, and get to know what people are saying about your business. Keep your account secured by only allowing your employees access to accounts and permissions that they need to use.
This application also manages your social media accounts for you. It helps you create customized posts for each social media platform, create drafts and allows you to schedule a time to automatically post them according to your routine.
It also provides a feature where all your team members or employees can reply to customers from one shared inbox, making communication with customers very easy. Buffer also measures the performance of your business on social media and delivers accurate reports.
This application serves as a vital social media marketing tool by increasing your brand awareness on social media platforms. It helps you keep records of the conversations you have with your customers and hence enable you to reply to queries faster.
Also, it provides reports about your social media performance and the opinions of your target audience. This is how you can understand the demands that need to be met. Besides this, it collaborates with other teams and campaigns result in the addition of new customers, which leads to more sales.
These are just some of the many eCommerce marketing tools available for you to use. The proper use of these applications will definitely result in a more refined, easy and successful way of conducting your business and promoting your brand. So, we are making the end of today’s discussion here. Let us know if you think anything is missing here of your choices.
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